HVY MNTHL | THE STUDIO OF CARL ADDY

ROAD MUSIC VIDEO

Music video for We are Shining's single, Road.

Once again, working with the We Are Shining guys, I directed this promo for their song Road.

All effects were shot in camera. A technique using projected footage reflected onto water and varying surfaces like molasses and perspex, manipulated by hand in time to the music. The original footage was shot by Nick Chappell and Joshua Carpenter.

The guiding concept was to imagine this video playing out in a puddle at the side of a road, small moments of clarity amongst abstract shapes and lights. Trippy reoccurring flashbacks matching the music's looping soundscape.